Accelerating business development

Routech was formed to enable companies large and small to maximise the value of their sales and marketing efforts. Put simply, Routech ensures that the right products and services are marketed and sold to the right customers profitably and efficiently.

Working with Routech, sales and marketing directors can cost effectively increase sales from both new and existing customers. Routech's reputation for excellence is based on its ability to fuse rigorous research and analysis skills with real-world operating experience.

Not only does Routech help clients develop the appropriate sales and marketing strategies, it takes an active role in executing and implementing that strategy - either as an external advisor supporting internal resources or in an interim management role.

Our team is comprised of professionals with senior level experience in some of the world's leading blue chip companies as well as in high growth early stage and start up businesses.

Back to Our Services

Increase share of wallet from existing customers

Many companies fail to maximise the revenue yield from their existing customers. Routech addresses both the structural and cultural reasons behind the failure to extend beyond the initial sales bridgehead and to effectively cross-sell into large distributed organisations.

Deliver profitable routes-to-market

Companies can fail to get the mix of their direct and in-direct channels right. This means that they do not reach their target customers effectively and economically. Well thought out and properly implemented routes-to-market strategies can have a huge impact on sales, profitability and market share.  

Routech is dedicated to ensuring that its clients have the right channel strategies, ensuring significant revenue and profit growth.

Routech can help you to:

• Design and implement market share enhancement strategies and leverage partner capabilities.
• Recruit the right distribution and reseller partner(s) through profiling and selection
• Develop value propositions for strategic alliances and channel partners
• Optimise channel coverage and capability
• Manage effective indirect channel management programmes

Back to Our Services

Develop new value propositions

Routech has extensive experience of value proposition development, market research to build customer loyalty, brand enhancement, profitability and ensuring innovation across the organisation.

Routech helps its clients overcome the constraints that stifle innovation and block development pipelines. We can assist you to:

• Understand in detail your propositions to your target markets
• Identify your new business development priorities
• Audit and measure your unique selling propositions

Back to Our Services

Enter new markets

For companies of all sizes, entering new markets - geographic or product/service - is challenging and with significant risk. From managing the impact on existing resources to understanding new business dynamics, Routech has the skills and expertise to ensure that clients have the right routes to market strategies in place and the ability to execute them effectively.

Routech can help you to:

• Accurately evaluate new market environments
• Design value propositions for new markets
• Manage your business development activities in new markets

Back to Our Services

Invest in and grow new ventures

The pace of change in technologies and market structures makes investing in and growing new ventures ever more complex.

Routech can help de-risk investment in new ventures by helping you to:

• Accurately evaluate the market opportunity for new ventures
• Put in place the appropriate sales and marketing strategies for stable growth
• Provide skilled interim resource to manage sales and marketing activities

Back to Our Services